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Frequently Asked Questions
Hiring a public-relations firm for your business/brand can be a difficult decision, but a truly successful campaign can help you expand your business in ways you never could on your own.
So how do you find a PR agency that is likely to benefit your business? "It comes down to a combination of your budget, expectations, their track record in delivering results, and your chemistry."
What Industry Does Bankable PR Specialize In?
We specialize in Start-ups, Not-forprofit(s), Entertainment & Leisure, Fashion, Sports, Publishing, and Hospitality.*As we expand and add to the team, we will set our sights on Real Estate, Venture Capitalist, Technology, Consumer products and Government.
What Industry Does Bankable PR Specialize In?
We specialize in Start-ups, Not-forprofit(s), Entertainment & Leisure, Fashion, Sports, Publishing, and Hospitality.*As we expand and add to the team, we will set our sights on Real Estate, Venture Capitalist, Technology, Consumer products and Government.
What Will You Need From Me To Make This Relationship Work?
Some employ the efforts of a PR agency or Publicist, thinking their workload will be lightened, or that they will see results the next day (Highly Unlikely and Naive). You'll need to be involved in your own PR efforts. Whether its being available to speak with media on demand, taking a call from a reporter, offering your industry insight to better cultivate a results-desireable campaign, or spending time preparing for a campaign push. Guage your commitment level to creating a successful PR plan. Whatever that commitment level is, we can help.
Be realistic about what PR can do for you and your brand. Questions to ask yourself before employing the efforts of Bankable PR:
What is my "essential" reason for hiring a Publicist?
Are expectations realistic? (This question can be answered in a consultation.)
Is my product, brand, idea, etc. media worthy or ready?
Is hiring a publicist in my budget?
Is Bankable PR a good fit for what I want to accomplish?
Honestly answering these sample questions, either before reaching out or in a consultation will save you a lot of time and money.
How Will Bankable PR Measure My Success?
Facebook "Likes" and print media placements are common metrics of success for the Public Relations field, and while we will utilize these metrics, we will also go above and beyond to measure factors that will realistically help your business grow and increase the bottom line. Dependent upon the specific client campaign, our metric system may include:
How much your perspective client email list and traffic to your website have grown becuase of our PR campaign crafted specially for your brand.
Output metrics (Reach of campaign, Impressions, and Tone).
Outcome metrics (Awareness, Understanding, and Perceptions).
Business Outcome Metrics (ROI, Customer Loyalty).
When, Where, How Will We Communicate?
While we do operate in standard business hours and times, we also recognize, as a smaller agency we are able to offer our clients personalized attention. Therefore our communication process can be as frequent and often as you'd like. We never stop working for you.
Why Do I Have To Sign Up For A 3 to 6 year Contract?
YOU DON'T! While we believe PR is cumulative and requires consistent work and outreach to secure the best results, we also know that for some committing to a 3, 6 or even yearly contract can feel daunting, especially for emerging businesses, and brands. Visit our Prices page to learn more about how we can satisfy for needs, A La Carte.
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